Sainsbury's 2014 Christmas Ad

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Sainsbury's 2014 Christmas Ad - 1914

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The Birmingham Pals Living History Association

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Sainsbury's 2014 Christmas Ad

A few members of The Birmingham Pals took part as extras in the production of the 2014 Sainsbury's Christmas Ad. It was filmed in Taff Gillingham's trenches near Ipswich over 5 days in early September 2014.

The ad was first shown during the break in Coronation Street on Wednesday 12 November 2014, and has since become a classic.

It was produced to mark the 100th anniversary commemorations of The Great War, and featured the unofficial Christmas Truce of that year.

Profits from the sale of the specially produced chocolate bar were given to The Royal British Legion. In addition there are "behind the scenes" videos.

This video is hosted on YouTube.